Several realities with different offers will welcome Lucca Comics & Games fans in their dedicated areas:
POKÉMON: THE GREAT COMEBACK
Pokémon brand will make a great comeback at Lucca Comics & Games in a new dedicated area, even wider and richer in events! In the huge monographic pavilion of Piazza Colonna Mozza, fans will be able to discover all the marvelous aspects of the Pokémon world.
LEGO®: IN THE HEART OF YOUNG AND OLD FANS
For the 2025 edition of Lucca Comics & Games, LEGO Italia is ready to make the young and old hearts beat again. Building on the enthusiasm generated at the last event, this year it will double in size with a surface of 300 m² divided into two areas. For the first time, an immersive experiential space will celebrate creativity and the power of play through LEGO® bricks. Next door, a pop-up store will transform play into an occasion for wonder and inspiration. With a programme that includes activities, moments of sharing and the participation of special guests, it will be an opportunity to share the power of creativity, an ageless language that unites passions and imagination, brick after brick.
TOMODACHI: OUTSIDE THE BOX
Founded in 2025 by Dario Moccia, Davide Masella and Luca Molinaro, Tomodachi Press is an independent publishing house born with a very specific goal: to give space to “outside the box” projects that struggle to find a place in today's publishing landscape, transforming them into curated, original and high-quality products. After the success of the first set of collectible cards, Cuphead – Out of the Cards, and the launch of the first book, 50 Animali in via di Estinzione, written by Willy Guasti with the artistic direction of Agnese Innocente, Tomodachi Press will be present for the first time at Lucca Comics & Games 2025 with a stand. An opportunity to meet the team and discover (or rediscover) their projects.
RED BULL UNFORESEEN: THE RED BULL TETRIS® NATIONAL FINAL
From October 29th to November 2nd, Red Bull will be at the heart of Lucca Comics & Games with Red Bull Unforeseen, the international format known for its immersive, surprising and out-of-the-ordinary experiences. For the first time in an event dedicated to pop culture, the area will come to life in the garden of the Ostello San Frediano, becoming a real universe inspired by Tetris®. On November 1, the National Final of Red Bull Tetris® will also be held, a global competition that will take the Italian winner to the World Final in Dubai in December 2025. In the first three days of the event, visitors will be able to participate in a special qualifier to win the last slot in the final. For everyone else, Red Bull Unforeseen will be a space to explore hidden paths, visual surprises and interactive content.
MEDIAWORLD CONFIRMS ITS COMEBACK
Mediaworld comes back for the fourth year to Lucca Comics & Games with its own pavilion in Piazza della Caserma. A space where there will be no shortage of surprises: an area to play and watch original shows and performances.
EURONICS ITALIA S.P.A LAUNCHES A CREATIVE COMPETITION
Euronics Italia S.p.A presents a creative announcement for young people under 30 to brand their own pavilion at Lucca Comics & Games 2025. The initiative invites participants to put themselves as candidates through an original work that best expresses their artistic identity. A jury will select three finalists, who will be asked to develop a graphic proposal for the branding of the Euronics pavilion, inspired by the Italian Rocket Championship theme. All the methods of participation in the competition will be indicated in the call for entries published on the Euronics Italia S.p.A. channels.
SCART: CAMUNCOLI SIGNS SIX SUPER ROBOTS FOR THE ENVIRONMENT
Lucca Comics & Games 2025 transforms waste into works of art. indeed, 3 pairs of super robots will land at the international event, as a world premiere. Their character design, inspired by Japanese cartoons from the 1980s, was conceived by a Marvel comic book artist, Giuseppe Camuncoli. Each pair of robots, which will be over 4 meters tall, has the specific mission of saving an element of nature: air, earth and water. They will do so, of course, with superpowers, but also with the alchemy of transformation, capable of changing a powerful supercar into a steel humanoid that fights pollution. Indeed, the robots will be built with the production waste, treated and recovered, of one of the world's largest brands of luxury super cars, whose name will be revealed in the next stages leading to Lucca Comics & Games 2025.
